Sustainability & Electrification

JLR's Reimagine strategy and the shift to electrification.

Jaguar's first electric production car, the I-Pace, launched in 2018. In 2021, Jaguar Land Rover announced its 'Reimagine' strategy: a company-wide commitment to electrification, with Jaguar targeting an all-electric lineup and Land Rover targeting electrified options — plug-in hybrid and fully electric — across its range, with a stated ambition to offer a fully electric option in every Land Rover model line by the end of the decade.

JLR has also stated a target of net-zero carbon emissions across its supply chain, products, and operations by 2039.

Given how fast this is moving, this page is one of the most important to keep current — model launch dates and specific electric range/performance figures are worth sourcing fresh rather than relying on this draft.